01 Jun Meeting with the Promo Pros Matters
Promotional product marketing can fit into virtually any advertising budget. Carefully selected promotional items can complement and increase the effectiveness of other advertising. They can be directed to selected audiences, or hand selected for a specific client. When chosen carefully and wisely, promotional products remain in use for long periods of time. Each time they are used, your advertising message gets repeated without any additional cost.
People like to receive certain useful promotional items. And since the items are useful and appealing, they are effective as incentives and motivators. With so many products available, there is a lot of flexibility in planning a successful promotion.
Imprinting your logo on a promotional product isn’t enough. An effective promotional products campaign involves carefully selecting items to ensure maximum benefit. Using a professional and experienced promotional consultant will help answer your questions, even those you might not think of or didn’t know you needed to ask. He or she will be able to help you design a program to get results and save you time and money in the process. Here are a few specific reasons why you should consider a talking to a professional promotional consultant.
Reason #1: Promotional consultants help coordinate everything
Successful promotional campaigns don’t happen by chance. Promotional programs must be carefully planned, taking into consideration the customers, budget, promotional items, and of course, the ultimate result to be gained.
Reason #2: Professional promotional consultants have access to hundreds, if not thousands of items
You could search the internet and find a water bottle online, but a promotional consultant can find hundreds of water bottles, in a multitude of colors, sizes, shapes, materials, designs, etc. Have you saved money if you purchase water bottles that are the wrong color or shape? What if they are a lower quality and break the first time they are used? Will a customer think your company is also cheap if your promotional items are cheap? A promotional consultant will help to maintain the image you desire.
Reason #3: Promotional consultants are in tune with the latest trends, including hot items and the newest products.
An experienced promotional consultant can help personalize the items and add creativity to your overall program to achieve your desired goals. A second perspective on what you think you should do is always valuable. Many online services show you the products they want to sell, either because they have too many in stock, or they have the largest markup and profit for them. A professional promotional consultant will listen to what you want and offer ideas and suggestions to help you find the right product for your needs.
Reason #4: Industry promotional consultants can offer experienced advice on how to imprint items.
You may have found the perfect keychain or coffee mug, but will your company logo fit on it? Will it be too small or unrecognizable? Sometimes, things don’t work, or there might be something else that will work better. A promotional consultant can explain the best printing process for your specific items including challenges and concerns that the printer might have.
Reason #5: Promotional consultants will work with you to get your artwork imprinted properly.
A trained promotional consultant can work with you to ensure the accurate transfer of your artwork, including correct fonts, sizing, spacing, colors, and many other important factors. If the printer or embroiderer did not complete your logo correctly, a promotional consultant can fight for you since they know the industry. It’s easy for a printing company to blame some other influence to their mistakes, especially if you do not understand the process.