Creative Swag Ideas for Your Next Event

04 Nov Creative Swag Ideas for Your Next Event

I Love Free StuffLet’s face it: everybody likes free stuff. If you’ve ever been to a trade show, job fair or another event with a variety of booths from different companies, you will likely notice that the booths that are giving away free stuff get more foot traffic than the booths that don’t. This is why most companies make it a point to give something away whenever they set up a booth at any event.

It used to be that giving things away for free would make your company’s booth stand out. Now that most companies do it, what you give away is what will make your booth stick out from the crowd and attract more foot traffic. Deciding what to give away can be difficult, as you need to consider what the event is that you’re going to, the type of people who will be there, and the cost of what you will be giving out, among other things. For those of you who are looking for a way to stand out from the crowd, drive more foot traffic to your booths, and increase your marketing exposure, here is a list of creative swag ideas that you can give away at your next event.

Temporary Swag

Temporary swag is any kind of swag that is used to attract an audience to a booth, nothing more. This means that your audience will accept the swag and dispose of it shortly after. If you’re at a job fair and are looking only to draw people in so you can then tell them about the benefits of working for your company, you might consider using temporary swag, as it’s cheap and it works. Here are a few examples of temporary swag:

  • Stress balls
  • Candy
  • Pens

Lasting, Practical and Useful Swag

As a general rule, the best kind of swag is lasting, practical and useful, because this is the swag that customers will not only take, but will keep. This means that means your swag will attract them to your booth in the first place, and then continue to advertise them long after the event is over. Every time they use or wear your swag, they see your brand, increasing your marketing exposure. Here are a few examples of lasting, practical and useful swag:

Kitchen Appliances

  • Mugs
  • Cups
  • Bottle openers
  • Hot pads
  • Oven Mitts
  • Measuring Cups


  • Hats
  • Shirts
  • Sunglasses
  • Wristbands


  • Car charger adapters
  • Drawstring backpacks
  • Lanyards
  • Collegiate apparel or accessories
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