Helpful Hints

01 Aug How to Define Your Brand

Group Business MeetingWhen you own a business, one of the most stressful decisions you have to make during the initial stages, is defining your business and deciding what sets it apart. This task is much easier said than done. Often, you feel that it’s impossible to define your business. What sets you apart? The fact that you do your job better than any of your competitors. Right? When it comes down to it, just making that claim won’t be enough to convince anyone that you’re better than your competitors. Here are our tips to define your brand and set yourself apart.
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28 Jul Advice on Self Promotion

A cardboard yard sale sign is stuffed between two mailboxesDeveloping a strong product or service is already a difficult task, then comes the challenge of getting that product into the hands of consumers. Large companies often have entire marketing departments at their disposal to spread the word. But smaller local companies don’t always have those kinds of resources. Here are a few pieces of advice to help boost your sales through self promoting:
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01 Jun The Issues of Clip Art

A classic clip art womanOne of the most common mistakes that small businesses make with their branding and marketing is using clip art. Clip art found online is seen as a cheap, simple way to use graphic design elements in marketing materials. However, just because it can be so easy, that doesn’t necessarily make it a good branding option. Here are a few of the issues that come with using clip art in your business.
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01 May Choosing the Right Promo Product for Your Brand

promotional capPromo products are a great way to market your company by getting your business’s logo and branding into the hands of potential customers. But have you ever wondered which promo product might be best for your business? Some promo products will be better for your business than others, after all, depending on what you’d like to communicate about your brand.
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01 Apr How Brand Power Lifts Revenue

A light bulb shines in a man's hand.If a company truly wants to grow and expand its bottom line, then there few things that are more detrimental to getting to the next level than prioritizing process efficiency over brand power (not that efficiency isn’t highly important; it is). A company with a strong brand has considerable advantages over companies who do not. While this might seem obvious, there are plenty of companies that forego the brand building experience because the initial investment has returns that are hard to track, initially. Here is some information about how brand power lifts revenue...
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Two millennial men discuss content while using a laptop

15 Jan The Most Effective Marketing to Reach Millennials Part 2

Right now, companies are falling over each other as they try to market themselves to the consumer base of the future: millennials. However, millennial-targeted advertising strategies involves a lot more than quirky hashtags and desaturated instagram filters. We are witnessing the first generation that has been raised in the digital era, and companies are still figuring out how to connect with them. So far, here is the winning equation to market to millennial consumers...
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A red haired millenial uses a tablet

02 Jan The Most Effective Marketing to Reach Millennials Part 1

Right now, companies are falling over each other as they try to market themselves to the consumer base of the future: millennials. However, millennial-targeted advertising strategies involves a lot more than quirky hashtags and desaturated instagram filters. We are witnessing the first generation that has been raised in the digital era, and companies are still figuring out how to connect with them. So far, here is the winning equation to market to millennial consumers...
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corporate party

01 Dec Set Your Corporate Party Apart with Promo Products

A corporate holiday party at the end of the year is a great way to not only thank your employees for a hard year, but also reinforce your company’s values and image. A successful company party will allow you to strengthen the bond between employees and managers while also underlining what you as a company are all about. Are you looking for ways to make your company party stand out this year? Here are some tips for setting your corporate party apart using promotional products.
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fountain pen

01 Nov A Guide to Pen Types and Features

As you probably gathered from our blog post about using pens for your promo marketing, there are many different options to choose from when you are selecting a pen to put your logo on. Because navigating these many different options can be difficult, here is a brief guide to common pen types and features.
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