Posted at 04:39h
in
Helpful Hints
by admin
Right now, companies are falling over each other as they try to market themselves to the consumer base of the future: millennials. However, millennial-targeted advertising strategies involves a lot more than quirky hashtags and desaturated instagram filters. We are witnessing the first generation that has been raised in the digital era, and companies are still figuring out how to connect with them. So far, here is the winning equation to market to millennial consumers...
If a company truly wants to grow and expand its bottom line, then there few things that are more detrimental to getting to the next level than prioritizing process efficiency over brand power (not that efficiency isn’t highly important; it is). A company with a strong brand has considerable advantages over companies who do not. While this might seem obvious, there are plenty of companies that forego the brand building experience because the initial investment has returns that are hard to track, initially. Here is some information about how brand power lifts revenue...
