01 Mar Promotional Products: The New Word-of-Mouth
Marketing and advertising is constantly evolving. It can be difficult to stay ahead of the trend and stay interesting and applicable to your audience. There has always been one type of marketing that has been the most successful, and that’s word of mouth.
People want a brand they can trust
How many people will purchase a new product without talking to someone about it first? Whether it be a roommate, or posting on various social media about their pending purchase, seeking validation from someone else who has experience with the company or product.
This trend will probably never leave. Individuals will always want to hear someone else’s experience and opinion before making a decision, especially now with social media making everyone want instant approval from their peers.
Promotional Products create brand approval
Gone are the days of wearing whatever stained shirt your mom bought for you at a garage sale, no matter what strange company or saying the shirt boasted. No one wants to promote a product they don’t personally stand behind. This is just as true with t shirts, mugs, pens, and other promotional products as it is with social media and word of mouth.
Using promotional products is a great way to market via word of mouth. Your clients will only use your promotional products if it’s a brand or cause that they really believe in or love. Because of this, anyone who sees them use these products will instantly know that your company is of solid stature, because someone is openly and willingly promoting it. This is a whole new type of word of mouth marketing, because your clients are personally endorsing you to everyone they interact with, without having to say a single word.
Choosing a product that new clients will love
It’s important to choose products that really emulate what you and your company stand for. You want your customers to see your logo emblazoned on their coffee mug and enjoy seeing it there, rather than embarrassed, because that mug will end up being pushed further back in their cupboard, until it’s accumulated dust and never used.
You need to know your audience. Having your logo proudly displayed on a coffee mug, when your company widely discourages caffeine consumption wouldn’t be the smartest marketing tactic. It’s important to put yourself in the shoes of someone who will be interested in buying something from your company when you chose the promotional products for your marketing purposes.