Using Promotional Products to Sell Your Business

promotion concept

15 Sep Using Promotional Products to Sell Your Business

Promotional products are one of the best ways to sell your business.  Everybody loves free things, and if you use them to your advantage, you will grow your business substantially. Keep reading to learn how you can make lip balm, T-shirts, hats, pens, etc. sell your business for you.

Promotional products are tangible items that make people feel like you care more about them, consequently making them care more about your business.  In our digital world, any real life connection that you can make with a potential customer is worth it’s weight in gold.  If you can give them something to take home, ie a promotional product, you will continue to create real life interactions with your brand even after they leave.  In fact, nearly 53% of people who own a promotional products use them at least once per week (and more than 80% of people own promotional products).  You can’t afford not to have an arsenal of promotional products to advertise your business.  

Interestingly enough, people don’t throw away promotional products — at least not immediately.  Consumers will keep a promotional product in their home for about six and a half months, and if they look at it about once a week, that’s roughly 26 times that they will see and use your product, inevitably thinking about you each time.  If your item is particularly useful, they will hold onto it even longer.  Some of the most useful promotional products are: mugs, office supplies, reusable shopping bags, writing instruments, and calendars.  

With so many options, how do you choose the perfect promotional product?  Worry not, here are a few tips to help you find something that works for your and your business.  

  • Find a product that fits your business.  For example, if you own a tech business, you should give a flash drive or other piece of technology.
  • Think seasonal.  You’ll want to give out different products in summer than you will winter.  Your promotional items will be more effective if they’re going to be something that they will use within the next few weeks.  
  • Choose quality.  Your promotional products say a lot about your business.  If you give out cheap looking swag, people will associate your brand with cheap.  However, if you give out something high quality that won’t break or fall apart, your company will be associated with quality.  
  • Wearables, drinkware, and office supplies are always popular go-to promotional products.  
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