12 Sep Choosing the Right Hat to Promote Your Business
One of the most popular items for companies to attach their logo to and use to promote their business is a hat. Whether they’re worn by your employees, clients, or random people you’ve never met, it’s important to choose the right hat to create brand recognition for your company. If you’re going to spend money on it, you want to get it right.
Here are some tips to help you make the best hat choices:
1. Buy hats that are industry specific. If you run a construction company, it makes sense to have company logos on the hard hats worn by your employees. This serves multiple purposes. It creates brand recognition with passersby, allows other workers and contractors on site to identify your employees, and it keeps your hard hats from getting lost or stolen on busy job sites. It’s hard for someone to claim that they thought the hat was theirs when it’s emblazoned with another company’s logo.
2. Choose hats that are practical. If your employees spend a lot of time out in the cold, it makes sense to choose beanies or fleece headbands to keep their heads and ears warm. If they spend a lot of time in the great outdoors during the summer months, a bucket hat makes more sense. In most other cases, baseball caps will suffice.
3. Think about who will be wearing the hats. If it’s primarily your employees, you’ll want something that reflects your company image. If you’ll be gifting or selling the hats to customers, you’ll need to choose something that appeals to your target audience. Snowboarders won’t have much need for sun visors, nor will golfers appreciate the beanies you offer. Be sure that what you’re offering is relevant.
4. Select a style that’s fashionable without being too trendy. Your employees’ appearance is often the first impression people have of your company. A baseball cap with a profile that looks like it belongs in 1987 will give customers the idea that you’re old fashioned, not keeping up with the times. Likewise, anything too edgy may make traditional customers feel uneasy.
5. Color is important. Using company colors can be an effective way to reinforce your brand, but that doesn’t always work. If your company colors are lime green and bright orange, you could certainly choose hats in those colors, but they may stand out a little too much. Instead, you may want to think about choosing a more neutral color that will provide a striking contrast to your logo.
6. When in doubt, seek the help of a professional. Companies that design and embroider hats have knowledgeable salespeople who can guide you through the choices. They can talk to you about your goals and budget for the hats, look at your logo, and suggest the styles that will best fit your needs. This is what they do for a living, and they have experience on their side. It may be wise to follow their suggestions.